Retail space renovation can be a great way to draw in more traffic and increase sales in your store. By developing an enticing new experience for your patrons, you have the opportunity to grow and impress your customer base! But where do you start? How do you get the best possible results within your budget without having to cut corners?
HOW TO SUCCEED IN RETAIL RENOVATION
The following retail renovation tips will help ensure that you make the right and most knowledgeable decisions to benefit your next renovation project:
TIP #1 – DO RESEARCH ON RETAIL RENOVATION
Researching online for current trends is a great way to keep your retail space looking current and modern. This is mostly because the resources online are endless. Have a look at what similar retailers have done with their spaces. Additionally, use the influence of inspiration to craft a vision of your own. Just be sure to be mindful of any layout restrictions while remaining true to the flavor of your brand.
TIP #2 – BRAND SHOWCASING
Optimally, any construction renovation to your retail store should serve to enhance the identity of your brand. Floor and ceiling design, as well as the placement of your windows and doors can all contribute to an inviting atmosphere that will keep your patrons comfortable and coming back for more. Contractors can be a fountain of resources in this scenario, as design is their specialty.
Remember, the better your customers feel in your space, the more inclined they will be to support the brand and purchase your products. Moreover, much like with, say, a dental office, design is key.
TIP #3 – CONSIDER YOUR FLOORING
If you’re anticipating heavy foot traffic through your space post-renovation, then your floors should be one of the first things that you consider. Concrete flooring is a highly durable and cost-effective solution. Moreover, it can be made to fit almost any aesthetic, from rustic to high-fashion. Options such as hardwood, on the other hand, can give off a more warm and “homey” vibe. While floor aesthetic will tie together the overall look of your store, functionality is also an important factor to consider as you will be looking for something safe and durable throughout the seasonal changes.
TIP #4 – LET LIGHTING HELP SET YOUR MOOD
Not only can good lighting help set the mood of your space, but it can guide your patrons through their shopping experience as well. The use of ambient lighting for the general atmosphere and spotlighting options to highlight retail products are very common ways of generating customer interest. Consider how you would want to feel stepping into a new space for the first time as a consumer. If in doubt, take a stroll through the mall and see what like-minded businesses have implemented for their stores.
TIP #5 – GET YOUR TEAM TO PARTICIPATE IN RETAIL RENOVATION
Staff input is something that is vital to your team’s comradery, but can be often overlooked.
As your staff spend much of their time navigating the floor and stocking shelves, they can be an excellent asset to constructing a retail space. Specifically, one that will support interest and ease of doing business. Not only will involving your team in the renovation process be beneficial to your finished product, but it will build strength and trust in your team as a whole.
TIP #6 – WORK WITH A RESOURCEFUL CONTRACTOR
The task of retail renovation comes with a lot of tough and expensive decisions to make. Working with a skillful contractor can give you the peace of mind that all angles will be considered and carried out to code. With designers, plumbers, electricians, project managers and more, you can trust that the renovation process will go as smoothly as possible.
If you want to learn more about how much retail renovation will cost, check out our article Retail Renovation Cost Per Square Foot.